The preference for natural beauty products is a global trend. The facial care segment ($100 bn) and the Baby Care segment ($15 bn) is growing rapidly spurred by mild non-toxic surfactants. 65 percent of Indian mothers make their purchase decisions for their kids based on the quality of ingredients.
India is a $6 trillion consumption story in cosmetics, facial care, baby care and men's grooming. The forecasted spend on personal care is moving up Income Level Ladder versus current and is poised for 2.5x spend.
Speciality chemicals – silent heroes
Edelweiss report (June 24, 2019) titled "Speciality Chemicals - A Balanced Equation" said, “India’s specialty chemicals industry has clocked 12 percent growth over FY07–18.
In spite of rising environmental concerns and sharpening cost focus, the sector has sufficient dry powder to sustain this pace led by 1) burgeoning underlying demand from end-user industries; 2) outsourcing opportunity from the West; and 3) emerging export and import substitution opportunities due to the clampdown on chemicals manufacturing in China.
